Sleepyhead Blog

One side has the number of users X Y Z and the topic – how to make it the most money? I’d try to list some Do’s and don’ts. In sharp contrast to the picture in the blog post, it was enough for me, unfortunately, only three rules for …

If you have a page about video cards, and then binds to the advertising theme “cards a” not on “Computer”! Nothing is worse than showing irrelevant ads. Here comes the (unfortunately already) away much of Merchants, which simply do not get it done, to provide suitable promotional tools for their websites. A little tip: If it’s worth, then simply build its own advertising – of course in consultation with the Merchant. Often, they also build for you your own banners, if their inquires.

Main rule: Relevance!

If you have a page about video cards, then binds to the advertising theme “cards a” not on “Computer”! Nothing is worse than showing irrelevant ads. Here comes the (unfortunately already) away much of Merchants, which simply do not get it done, to provide suitable promotional tools for their websites. A little tip: If it’s worth, then simply build its own advertising – of course in consultation with the Merchant. Often, they also build for you your own banners, if their inquires.

Just check the currently most successful companies on the web: Google is working with Relevance (Adsense, Adwords,) the normal search results. Google would be nothing without relevance! Other examples include the success of Wikipedia (relevant articles), gutefrage) (relevant issues), the Amazon affiliate (relevant advertising, and many more. The more relevant your ads are, the more you will earn. On a base on “high-end graphics cards” should, ideally, only advertising for “high-end video cards” are available. Relevant enough, there really never – you can get more and more irrelevant.

Second rule: The Right Merchant

Choosing the right Merchants is a highly complex subject. Questions I ask myself regularly, are approximately:

* What is the conversion rate of the Merchants (approximately)
* If the merchant known and enjoys a high trust among users?
* What kind of tracking to the Merchant (Cookie-tracking, session tracking, Cookieless tracking)?
* How long is the average conversion time? Especially important is to be used in connection with the question of whether cookies.
* How big is the average shopping basket?
* What is the Merchant bind the top SEO Affiliate? Have these premium rates?
* How reliable is the Merchant from affiliates?
* Is there a direct affiliate without a network?
* Sales are tracked properly? Test orders do!
* On which networks of Merchant is notified?
* Which promotion is available to the Merchant? Which of these are konversionstark?
* You realize that the Merchant affiliate marketing is important or it is just a channel that was opened in 2001 and still has the same ads?
* How quickly the merchant responds with questions?
* How to respond dynamically to the Merchant in relation to suggestions and new ideas?
* How many sales will be canceled when they will be canceled and the cancellation rate realistic?

These are just a few questions, and thus most of the seven Merchants yourself.

Third rule build: Conversion Oriented Websites

On your side, people need to be animated to click on Werbmittel. This does not work by adding a banner in your website! Provides an overview of different offers and cancels out the top thereof. You need the confidence of the user. Ideally, he clicks on the advertising material and then immediately makes the “Buy” button, because he has experienced on your side everything worth knowing. He must already have an intent to purchase, the more concrete the better. Bewerbt therefore, not graphics cards in general, but some products! I want to buy me not a “car” but a “Jaguar”, “BMW” or “fiat.” If someone told me then, how does a car, it does not interest me! I want to know whether the Jaguar X Jaguar is better than the Y and how these two are compared to a BMW X and a total for a purchase if they are worth.

Statistics are for super. Keep the whole thing as simple as possible. No one reads all the novels, but people want to be informed and concise. Using beams asterisk percentage points scores – or simply bright colors.

Amazon PartnerNet:

* High conversion rate
* High trust among users
* Session Tracking: No wastage through Postview
* Low persistency
* Great Advertising
* Support for standard affiliate not great
* SEM tracking works only partially
* Permits an on legal problems in the lurch

Already I have a better idea of whether I want to have the product or me as an affiliate then sign. The user then either click on the advertising, or (if the test him / summary liked) clicks on your website another article. It is important that it should ideally leave your side until he has unsheathed the credit card or will definitely do the conversion. Therefore, it is also unnecessary to fool the user something: You need confidence and do not get it, if ye behaving like a used car dealer. Offers the user the best deal and he will buy it!

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