Sleepyhead Blog

It Began at a Cocktail Party

The idea of affiliate marketing emerged during a conversation between a young woman and Amazon founder Jeff Bezos. The young woman had created a Web site about divorce and Bezos asked whether she could offer to a sales commission books on this subject on its website. The idea of the affiliate program was born and is now one of the key pillars of our reputation and success. Today Amazon sells books and CDs to more than 500,000 partner sites worldwide.

The Affiliate Site As a Sales Office on The Internet

Affiliate marketing is basically not a revolutionary idea, but rather a return to the traditional distribution channels in the offline business. The function that performs the traditional retailers and the specialty shop in the pedestrian street in a small town, takes over the affiliate site in a similar form on the Internet. Products and services are brought closer to the customer for the customer better and more quickly accessible and can be immediately adapted to the specific interests and needs of specific target groups.

For example, an insurance provider of travel insurance would be offered a wider range of potential customer segment. With the help of an affiliate program, he acquired to provide partner sites, the complementary products and services or to address a similar audience, such as Travel agents, travel content sites, a provider of travel literature, Globetrotter and outdoor equipment supplier, a provider of travel items, etc. The use of existing distribution channels other websites creates entirely new opportunities for co-branding and cross-selling strategies.

Affiliate Marketing as a New Form of Cooperative Marketing on The Internet

Affiliate programs are thus creating the basis for a novel form of cooperative marketing and distribution on the Internet. Rather than placing some banner advertising platforms that can make e-business company with the help of an affiliate program set up virtual branch networks “that offer their products and services on their websites and sell. The partners will therefore be directly involved in the actual marketing and sales process.

The marketing and sales functions through online marketing media, which represents the provider’s partners. This can be text links, images and even whole Web sites or shop modules be built into the partner’s Web site. A special HTML code, all transactions are recorded and registered. For each transaction successfully mediated the partner receives a commission.

Performance as a New Standard of Value for Online Marketing

The most impressive is affiliate marketing, that the remuneration of the affiliate partner is always tied to a particular result. The costs of this new form of marketing are therefore purely success-oriented. The affiliate technology enables the reliable registration of all transactions on the partner site, from first click to sale. If there is a purchase that will be credited to the Partner a commission. Type and amount of the commission are individually consistent between program managers and partners. Pay-per-click (PPC), pay-per-lead (per prospect / download / subscribe, etc.) and pay-per-sale (PPS) for each sale are the most common types of partner remuneration.

The on-line sales activities on partner sites are thus directly measurable and controllable. This allows the online merchant know very quickly, which partners which traffic and revenue to achieve its business. It can promote the most successful partners in separate measures and to bind more closely to his business.

Target and Niche Marketing via Partner Sites

“The Internet is only a mile wide, but a hundred thousand miles deep,” says the citation by Declan Dunn, a well-known online marketers in the U.S.. In fact, moving more than 85% of web users outside of the big Web portals and marketplaces. You control primarily at sites that match their specific interests, the so-called content and community websites. For this reason, playing the theme and target group specific content of the partner websites in affiliate marketing is a special role. With the help of many special themed Web sites use on-line businesses to expand their editorial expertise in areas important for the individual companies themselves would not be achievable, thus reaching audiences throughout the depth of the Internet. Instead lure customers with expensive advertising campaigns to its online store, creating the affiliate program is a network of new “virtual trading places” or “sale”. By integrating a “Partner Offer” in the environment related topic, a new impulse buying behavior at the point-of-interest is triggered.

Affiliate Marketing – Also for The Partner a Lucrative Business

Not only for the vendor affiliate marketing is a lucrative business, but also for the partner. The partner can use to participate in an affiliate program to expand his own web offerings and more attractive. He offers in this way add value to its customers without investing in their own infrastructure. Affiliate marketing offers for almost every website and every online business, open up a way to new business. Thus, an online travel suppliers can use the affiliate partnership with an insurance company to make its customers along with the confirmation of a simple link, an offer for travel insurance. The handling of insurance policy, he need not worry about this, but canceling one case of successful mediation, only the success fee. Affiliate marketing is useful to exploit up-sell and cross-selling potential without investing in additional logistics, fulfillment and back office administration. There are affiliate to affiliate with clever strategies to generate the 6-digit amount of commission. The win-win situation for both parties, affiliate programs to make the ultimate form of electronic joint ventures.

Success in affiliate marketing

Affiliate programs are more than a new form of online advertising on a contingency basis. An affiliate program can the poor click-through rates of banner ads do not improve if it is based on the same methods. An important criterion for the successful implementation of an affiliate program is the integration into the overall strategy of sales and marketing processes of suppliers and partners. To generate an affiliate program related transactions, it depends on the correct strategy, professional partner and a good relationship management to the partner network.

*The right partner
Quality not quantity. In the affiliate partnership, the same criteria apply as in the classical cooperation: only sites that would create additional value through content, target audience by affinity or by means of complementary products and services are suitable partners.

* Versatile media
Important for the precise presentation on partner sites is the provision of different presentation options, not just banners and text links. Better suited to specific content modules, line of business deals, mini-shops, and dynamic web modules to entire web pages. The more flexible to adapt to the partnerships the offers to the individual needs of its website and its audience is, the more likely the willingness to participate and the chances for success.

* Fair conditions
A good partnership will only work on a win-win basis. Whether per lead or per sale, a commission should always reflect the value of a new customer. With major partners are also hybrid payment models consisting of a fixed and a performance component. This gives both partners a certain level of security and emphasizes the seriousness of the cooperation. Even a long-term partner-customer protection for repeat business is a good basis for a fair partnership.

* Good Partner Management
Online partners are virtual distributor. You need to have regular information on new developments and new offers, tips and support for the online sale and of course now and again a little motivation. Partner’s newsletter, regular e-mail communication and sometimes a personal phone call with the top partners are appropriate media for relationship management.

* Integrative sales processes
The visitor is directed instead to the shopping basket on a hotline number, the partner often lose his well-deserved commission. Here, too, processes should be created that combine a good customer service with Partner concept.

* Define goals
An affiliate program should always be an integral part of an overall strategy planned and implemented. The more accurately a company in the run defines the objectives of the partnership concept to be achieved, for example, desired target, required partner profiles and accompanying measures, the better the chances of success.

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One side has the number of users X Y Z and the topic – how to make it the most money? I’d try to list some Do’s and don’ts. In sharp contrast to the picture in the blog post, it was enough for me, unfortunately, only three rules for …

If you have a page about video cards, and then binds to the advertising theme “cards a” not on “Computer”! Nothing is worse than showing irrelevant ads. Here comes the (unfortunately already) away much of Merchants, which simply do not get it done, to provide suitable promotional tools for their websites. A little tip: If it’s worth, then simply build its own advertising – of course in consultation with the Merchant. Often, they also build for you your own banners, if their inquires.

Main rule: Relevance!

If you have a page about video cards, then binds to the advertising theme “cards a” not on “Computer”! Nothing is worse than showing irrelevant ads. Here comes the (unfortunately already) away much of Merchants, which simply do not get it done, to provide suitable promotional tools for their websites. A little tip: If it’s worth, then simply build its own advertising – of course in consultation with the Merchant. Often, they also build for you your own banners, if their inquires.

Just check the currently most successful companies on the web: Google is working with Relevance (Adsense, Adwords,) the normal search results. Google would be nothing without relevance! Other examples include the success of Wikipedia (relevant articles), gutefrage) (relevant issues), the Amazon affiliate (relevant advertising, and many more. The more relevant your ads are, the more you will earn. On a base on “high-end graphics cards” should, ideally, only advertising for “high-end video cards” are available. Relevant enough, there really never – you can get more and more irrelevant.

Second rule: The Right Merchant

Choosing the right Merchants is a highly complex subject. Questions I ask myself regularly, are approximately:

* What is the conversion rate of the Merchants (approximately)
* If the merchant known and enjoys a high trust among users?
* What kind of tracking to the Merchant (Cookie-tracking, session tracking, Cookieless tracking)?
* How long is the average conversion time? Especially important is to be used in connection with the question of whether cookies.
* How big is the average shopping basket?
* What is the Merchant bind the top SEO Affiliate? Have these premium rates?
* How reliable is the Merchant from affiliates?
* Is there a direct affiliate without a network?
* Sales are tracked properly? Test orders do!
* On which networks of Merchant is notified?
* Which promotion is available to the Merchant? Which of these are konversionstark?
* You realize that the Merchant affiliate marketing is important or it is just a channel that was opened in 2001 and still has the same ads?
* How quickly the merchant responds with questions?
* How to respond dynamically to the Merchant in relation to suggestions and new ideas?
* How many sales will be canceled when they will be canceled and the cancellation rate realistic?

These are just a few questions, and thus most of the seven Merchants yourself.

Third rule build: Conversion Oriented Websites

On your side, people need to be animated to click on Werbmittel. This does not work by adding a banner in your website! Provides an overview of different offers and cancels out the top thereof. You need the confidence of the user. Ideally, he clicks on the advertising material and then immediately makes the “Buy” button, because he has experienced on your side everything worth knowing. He must already have an intent to purchase, the more concrete the better. Bewerbt therefore, not graphics cards in general, but some products! I want to buy me not a “car” but a “Jaguar”, “BMW” or “fiat.” If someone told me then, how does a car, it does not interest me! I want to know whether the Jaguar X Jaguar is better than the Y and how these two are compared to a BMW X and a total for a purchase if they are worth.

Statistics are for super. Keep the whole thing as simple as possible. No one reads all the novels, but people want to be informed and concise. Using beams asterisk percentage points scores – or simply bright colors.

Amazon PartnerNet:

* High conversion rate
* High trust among users
* Session Tracking: No wastage through Postview
* Low persistency
* Great Advertising
* Support for standard affiliate not great
* SEM tracking works only partially
* Permits an on legal problems in the lurch

Already I have a better idea of whether I want to have the product or me as an affiliate then sign. The user then either click on the advertising, or (if the test him / summary liked) clicks on your website another article. It is important that it should ideally leave your side until he has unsheathed the credit card or will definitely do the conversion. Therefore, it is also unnecessary to fool the user something: You need confidence and do not get it, if ye behaving like a used car dealer. Offers the user the best deal and he will buy it!

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In the following I would like to introduce 9 direct and indirect revenue opportunities to earn money with blogs and also mention, for who are the sources of revenue and what conditions are necessary.

1. Pay per Click
   The best opportunities to earn money with blog known is certainly Google AdSense.

   Pay per click ads are very easy to install. Moreover optimize itself based on the surrounding text.

   One should optimize those ads anyway, by testing different positions and optical variations.

   This resource is ideal for beginners, but they already have some traffic.

2. Paid Posts
   Quite popular with bloggers are paid article. It also writes a blog post about a certain theme or eg on a particular site and will be paid for it.

   The Swiss of Trigami are the largest German provider of paid posts. Other vendors are e.g. Hallimash, Blogpay and ReviewMe.

   One can of course also sell items directly paid, but should be generally very cautious, because you can gamble with too much obvious joy airs confidence in his readers.

   Paid items are suitable even for small blogs with not much traffic, but a clear target audience. How to get as many write contracts and how to fulfill this explains the three-part article series, “more money through paid posts”

3. Link Sales
   Google the link sales are seen not so much. Finally, the Google ranking is based on key parts of the backlinks of a website. And then of course you want to include links only honest set.

   So everyone must decide for himself whether he wants to sell links or not. PageRank reductions or even the loss of positions in the ranking in Google can be the result.

   Selling text links are a very simple and lucrative source of income and suppliers such as Teliad Linklift and liaise with advertisers, if desired, anonymously.

   The sale of links is worthwhile in general only after a PageRank of 3 or more.

4. Affiliate Marketing
   If you have a very specific audience with information supplied in your own blog, and himself already attained a degree of confidence, affiliate marketing can work very well.

   Affiliate marketing works especially well with recommendations as quickly and can make the pay-per-click revenue in the shade. However, it is also an art to find the right partner and to incorporate.

   Affiliate marketing is particularly suitable for bloggers who have acquired a degree of trust and whose recommendations will be appreciated by others. Thematically, too, has an affiliate program is usually a very good fit.

   The best way to rummaging in the known affiliate networks like Zanox, Junction, Belboon Superclix AdCell or for suitable programs and test them out.

   An interesting vendor is Bee5.de. There has been, even without a separate application, access to more than 3,000 partner programs.

   Even here, however, is that you can destroy the confidence of his readers very quickly with poor recommendations.

5. Banners
   Advertising banners work normally after the CPT-billing. We thus get a sum per 1,000 Advertisement X. This amount is negotiable and depends mostly on supply and demand.

   The even sell ad space, with no middlemen, are my most lucrative source of income. After you get a certain range and developed a name in a niche, then it can be very lucrative to sell direct advertising.

   Alternatively, you can also subscribe banner networks, which will give advertisers. There is for example AdShopping.de, or AdScale.de AdJug.de.

   It gives a certain number of page views, usually 100,000 + per month, even advertising networks that provide only such larger blogs and websites. But then you usually get very good offers.

   In a three-part series of articles I described how to sell advertising in their own best blog. It deals among other things, the question “At what point it is worthwhile to offer ad space?”, “How do I set the price?”, “How do I get advertisers?” Etc.

   Besides the classic banner ads, there are also layers and other annoying forms of advertising, of which I let my hands.

   Moreover, it is now possible advertising in their own videos or podcasts to sell.

6. Own products Sell
   They have made a name for himself and is ideally be an expert in a particular field, one can also think of selling their own products. This can be eBooks, DVDs, software, or even paid seminars.

   Develop your own product but can be very expensive (outsourcing is a keyword), but it also includes the revenue to 100% you.

7. Services / Consulting
   Not every blog is suitable for direct revenue. Many bloggers, however, generate very good indirect revenues, divided by your blog for example, consulting contracts, or come to offer other services.

   Through the very personal nature of a blog and the opportunity to present itself with a blog as an expert on a particular topic, it is not uncommon for bloggers to market their services successfully.

8. Paid content
   Membership sites are in Germany is still the exception. In other countries, however, there are many examples of paid content, which are well received.

   Here, too, just a blog can be very helpful, because trust is one of them to paid content. Nobody wants to buy a pig in a poke, so that a good name here works wonders.

   If you rectal customer gained for such a service, including paid content, with their regular fees, but among the top sources of income.

9. Blog for sale
   Last but not least, of course, is also possible to build a blog to sell it then. Or you buy an existing blog to improve it and sell it profitably.

   This is obviously an issue for him. But on the question “What is worth my blog?” Could spend hours discussing. However, there are specialists who have specialized in this buying and selling of blogs and websites.

Tips and tricks for monetization

As you can see, there are a number of ways to make money with a blog.
However, this is usually not alone. One should learn about the experiences of others, but also accumulate experience itself. Since each of the unique circumstances of a blog are also very important, you should try more to find the optimal solution for itself.

Most blogs do well to concentrate to 2-3 sources of revenue and optimize them.
It is important to know what you observe in the individual sources of revenue must be to identify what those conditions and what the advantages and disadvantages.

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