What exactly is Internet marketing? It ‘a quick and easy way to make money online? You too have been promised to gain rapidly through the internet marketing, but have you smelled a scam? Today many (supposedly) experts deal in internet marketing for online prescription gain easy, but in reality the two are radically different.
Making Money Online or Making Web Marketing?
I believe that those who deliberately mixes the “make money online” with the “web marketing” it does more to fatten meat that create culture. In fact the phrase “making money” is a lot more fish biting the hook? No coincidence that the keywords “money online” are the words most searched on Blog marketing online.
One of the basic principles of marketing is: “Give people what they want.” And since the phrase “making money” creates in the minds of the unaware Navigator impulsive desires and needs much deeper and voracious word aseptic, then the game works.
The new web marketing gurus have realized this game and know that mixing the concept of web marketing with that of “making money online” creates the perfect blend. Works for centuries in America and works equally well in Italy.
Can we blame it? I do not think: they, like us, want to make money.
Can we pull his ear? Absolutely! If the two concepts are not properly separated, then you play the three cards.
Creating a Value
Making web marketing means creating value tailored around the needs and desires of the customer or the market, and only after repeated testing, verification and testing. “Making money” means only sell to those who want to buy, even in a short time and even if there is no creation of value added.
For example, today I can make money by putting the cart of ice cream on a beach crowded at rush hour, when the sun beats hard on the heads of swimmers. I have a product that sells itself, good or lousy it (so, at best, sucks if it is discovered later).
But if I turn my cart of ice cream in multinational Algid then something changed, and quite a lot. So yes I need to go beyond marketing. Otherwise in a year are still there, in the usual beach, selling the usual four ice cream.
The Game of Three Cards
The game of three cards offered by some web marketing guru is precisely to make us believe that marketing is the cart of ice cream. Here are the reasons:
1. To make it more seemingly simple, immediate and affordable for everyone. Easy for dogs and pigs: perhaps you need a degree in astrophysics to sell ice creams on the beach? Anyone can do it, too! Just think: while you’re reading this thousands of entrepreneurs are out there to make billions of Euros by selling ice cream on the beach while you, poor bastard …
2. Because if you write an e-book of 500 pages to tell you how to buy the cart, where you buy, it must have wheels, which you must install freezer, etc… Then we should not waste them to analyze strategies to market, promote and enhance your product (or marketing). Why? Because there is nothing better than having a customer ignorant. At the end you think you possess the key to success when in fact you only have a cart to sell ice cream.
If you understand the problem then you get angry and go around and speak ill of the Guru, or if you still believe the game of three cards, you fall into the trap final, which is as follows.
3. Why did you realize that with the ice cream you can make money, but you also understand that doing so really you need something much more advanced cart. And so then, magically, the guru extracted from the envelope hidden under the table and makes you smell. You obviously do not resist and bought and paid for the magic envelope. He opened it slowly, slowly, and finally what you think?
Guru, good or bad?
If Guru is a bad time guru, then in the envelope there are marketing strategies which, incidentally, to be implemented, involving the purchase of a new 12-wheel motorized cart he sells you, or worse, mean that you become a reseller its carts that for years he produced and through which you will become rich. Well, you already understand.
If the guru is a good guru, then in the envelope you will find really good marketing strategies. Pity though that, of carts, ice cream and bags you have left the savings of a lifetime. Not counting the time you’ve wasted as now, to really make money, you roll up your sleeves and dig, hoe, hoe. If you dig good, and so long, grow roses. Otherwise only grow thorns and will be pain.
Conclusions
The two concepts therefore, “make money” and “doing web marketing, go perfectly hand in hand, provided they are well differentiated from those who propose them. Who deliberately mixes the two concepts creates a dish as tasty as poisoned. Much fruit in the short term, but in the long leads only misfortune.
I have seen this mixture applied for years in the U.S. market, practically everywhere, but primarily in web marketing, where the gurus are born every day of the mushrooms. It ‘always the same story, made up of people who repeats the same old soup made from the usual “make money online” and “super-guru web marketing secrets.
There would be nothing wrong except that 99% of this soup is made with the usual recipes copied for years and proposed again by gurus who have never tried nor tested the hard way. In Italy is a little better because culturally we are better at sniffing out the rip-offs. But I do not know for how long.
Making money is something that in some cases may occur spontaneously, quickly and without much effort. To do marketing they need a big commitment, perseverance and strong so long to try, experiment and try all the strategies. To put it in a word is experience, so much experience and practical experimentation in the field.
About this experience if it is done over the years by the sweat, if not respect, at least for consistency in our profession, do not you ever resell as the formula for “becoming rich in 24 hours, selling ice cream on the beach” . Many people understand it immediately; others must fall into the trap before you understand it. This too is part of the market rules.
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