Today I would like to deal with views from the already well-date issue has become “SEO with Long Tail”, because especially in matters of search engine optimization is increasingly important. This I have in the past few days again noticed even when I have analyzed the statistics of some sites. All the more reason for me to you here and now give some basic tips on this topic Search Engine Optimization by Long Tails of the hand.
First of all I would like the SEO term “long tail” briefly explains. At Long Tails are several keywords (search terms) or keyword combinations that are keywords of the strong, but often visited the hotly contested singles such as “Different insurance companies” or “mobile phone contract.” Although they are not (yet) and are currently not a full replacement but is a reasonable alternative that will win but I think more and more importance in the search engine optimization. Long tails are – as the name suggests – not to individual keywords but whole keyword combinations, and will be taken advantage following fact: In the meantime, many users have come to no longer just an individual like Subscribe Type of insurance in the search engines, but use whole sentences or several search words. In some cases they are even formulated to complete questions on specific problems or products. Here are some examples:
“How do I create a blog”
“Difference SEO SEM”
“Cheap travel insurance Turkey”
“How does search engine optimization”
“Long Tail Optimization
Long tails were a few years ago often still tired smiles, they have become an important tool in the search engine optimization – and it will probably be even stronger, as I’ve noticed based on my statistics. If you realize your own rooting times reviewed, you will certainly notice and can confirm that she herself often uses long tails, rather than individual search terms, if you search the Internet for a specific solution or information (unless you want to watch again, which is a Webmaster or SEO under which term to # 1 * g *).
While it with a new website can be very difficult to get in top keywords in the top 10, so it is with Long tails somewhat easier. Aside from times of attendance, provide long tails even very often a better conversion rate than a single keyword, unless the user actually reaches the desired information. What this is is very simple: If you are looking for example, only after the word “Turkey” can be so mean everything – from the delicious doner kebab man in the corner, the hotel reservation in the magnificent Kusadasi to key historical data in Turkey everything is possible. The more information and keywords so the user sets already in the search, the higher are the chances that he gets the best results delivered – and that’s what was supposed to be the declared objective of a search engine. The chances of a click, lead or sale is significantly higher for a website operator also.
The challenge lies both in content writer and the webmaster himself: Give the user what he wants! Here are some basic points about SEO tips to with Long Tail:
• Think about what keywords or keyword combinations users and issues on your side (would come).
* Use more different word combinations (between 2-5 words). Note also possible to take into account the singular / plural spelling and combine.
* Users may use different terms for an identical object? While e.g. User A “notebook” says user B may use the term “laptop”. Again it should be combined as appropriate and varied.
* Try this word combinations (packaged as effective as possible in good content no spam!). For example, you are running an online shop, so describe your products and services as detailed – maybe it makes sense to formulate the title accordingly.
* Write a long and foreign words and technical terms in times of doubt and self-contained (eg, search engine optimization instead of search engine optimization, or “long tail longtail place), because your visitors are perhaps not quite sure about the spelling.
* Depending on the topic and target audience of the website, there may well be interesting to include additional foreign term alternatives (e.g. English) into the long tail optimization such as Search Engine search engine instead.
* For really difficult and error-prone Keywords sometimes a deliberate spelling mistakes can be helpful when you are in your statistics, that many users seem to have problems with the concept (but beware: typos can possibly harm the image of the page. Only one typo per side and only when really difficult words!)
* Speaking of spelling mistakes: avoid possible to write tests! Important, but erroneous notions such as for example Long Trail rather long tail you can possibly cost so that visitors and sales.
* Always try to play it, that you with your optimization not only for the search engines but also and especially working for your visitors – the only way is also from a unique visitor a permanent reader / customer / buyer / …
Sounds really quite easy, right? Well, not quite, because it arises from the fact a small problem – the math friends among you know this under the umbrella term combinatory. While there is no a single keyword combinations, this is the long tail again quite different: Not every user has, for example, “SEO SEM difference a”. Other users could include for example for “What distinguishes SEO SEM or Search Engine Optimization Search Engine Marketing Search distinctions. This highlights the real difficulty and the expense of long-tail optimization. Of course you cannot cover all – you should be so on the most important combinations of keywords and focus your attention and content writers as clearly as possible on this issue, and letters. Before that, it is necessary, of course, exactly what keywords / phrases are relevant at all.
Talk about onpage optimization in long-tail optimization. Of course, must also find the corresponding off page optimization is considered to be effective. So it makes sense in the long-tail optimization lot of sense, backlinks with related keywords or keyword combinations, such as “Travel insurance to place Turkey” instead of “foreign policy” or even “insurance” on external web sites around the Long Tail story supported.
Conclusion: Long tails are becoming increasingly important in the search engine optimization. Especially for new projects in this way offers the chance alongside the already established Web sites to find an interesting niche, which may even be more efficient (see conversion rate).
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