The Internet has become the true gateway to the world. Each user transmits information in its own way around the globe. But even if there are many possible recipients, the message is often not in the correct user. Because without search engine optimized texts (SEO short texts), the probability is found to be rather small. A similar problem also had Frank, who had taken it into his head, sharing his passion for Elvis costumes with other fans in Germany and to earn some money too casually. Within hours, he had his own web site without SEO articles. But after a few weeks, he could count his daily visitors on one hand. A situation that brought Frank to think and through which I came to know him eventually. Even now he had read an article about SEO articles and was curious how one could achieve through these SEO tips now more Elvis-crazy.
1. Keywords: How do you find good keywords
First, we have put ourselves on the search for a target group to look at, who we want to address with our SEO texts. This is in Frank’s case is relatively easy to determine. Naturally enough, “Elvis” is not alone, as this would result in spite of SEO to a vast number of text search results. Our goal is, however, to take in smaller text search results thanks to good SEO highest possible position. Therefore, one should preferably choose a more specific, but for obvious search term such as “Elvis costumes,” Google has a manageable number of entries. The majority of search engine users are more than one search at a time. As alternatives, we still have to select synonyms such as “Elvis dress”, “Elvis Presley suits,” or “Buy Elvis outfit” as keywords. Overall, we select about 10 of these keywords. These searches are the basis for the development of our SEO articles.
2. Metadata: How and Why?
Metadata is a first step, to stand out an Internet user for a search query directly. They are an important addition to SEO texts. What matters is the meta tags “title”, “description” and “keywords”. The “title” appears at the top of the browser window and is also printed as a heading in a search engine entry. It should be noted that this “title” not too long and it is the most important keywords at the beginning. With Frank, we have agreed on the following headline: “Elvis Costumes: Elvis clothes – Info & Offers. This “title” should be no longer than 65 characters. In the meta tag “description” is expected, a short text that describes the content of the website. This should contain the main keywords of the site. For example, “Elvis & Elvis costumes to buy clothes. Information about Elvis wigs and Elvis costumes. True Elvis cover in comparison. Elvis bargains for true Elvis fans. “As a normal search result for each user acknowledges only a brief glance, it is important to formulate the purpose of the site as obvious as possible. The “keywords” are now the place where we insert the above-specified 10-keyword. The most important keyword should be given in front stand. Search engines only read a limited number of keywords for that day, therefore, more keywords is not necessary. So let’s start with “Elvis Costumes, Elvis Clothing Elvis Costumes (..)” etc.
3. Content: Good lyrics need good SEO Content
Good content is the foundation for SEO texts. First, it usually increases the time that a user deals with a website. On the other hand is more likely linked to relevant content from other sites. Such so-called back links play a crucial role in positioning in the search results a search engine. SEO articles also include a certain amount of benefit to the visitors. In addition, one should try to avoid placing the same content on different bases of the site, because both know that the search engines as well as the users do not appreciate particularly.
4. Headlines as a central element
SEO articles and live by good explanatory captions. They are often the reason why a user continue reading or not. Headlines from SEO texts as possible should include a relevant keyword. Through appropriate html tags (the H-tags) are clearly visible headlines by search engines. Therefore, it sets in longer texts several subdivisions SEO by subheadings. Headings also work better if they are short and concise. The H-tags (“H” stands for “Heading”, i.e., title) can be divided into 6 categories of headings (h1, h2, h3, h4, h5, h6). Each category represents a level of importance to dark. Thus texts are divided clearly and better interpret the search engine.
5. Positioning of keywords
The rule of thumb that takes up the keyword density for SEO good texts in about 5% of the text. If its content is too much stuffing of keywords, notes that true as a search engine keyword spamming and is “not amused”. A natural notation does the users and search engines and SEO in the texts well. A good distribution of the keywords is important. However, it should be higher especially at the beginning of the text, the keyword frequency than in the rest of the text. There, the search engines to find the easiest placed keywords. Above all, the key search terms at the end of the text should also be repeated again. Pure strings of keywords may not yet search engine users. Then we should therefore prefer to forego. Pictures and videos should be provided with alternative text. Search engines have an easier time with text in general.
6. The right domain can
First, each site needs only once a meaningful domain. Here one should work with either the keywords or rely on the construction or extension of a brand. For Frank, would a domain like “http://www.elvislife.com” unthinkable? In time, even those domains where the corresponding Web site is properly managed the mark and thus more valuable. Domains should generally not complicated and not be too long. Then there is Frank’s target audience in the German-speaking countries, the associated domain country makes sense. For international transactions, it is important to purchase, is also an international domain.
7. What else should consider more
Often, you want to embellish the finished text of his SEO site with a picture. Since search engines are unable to evaluate images, one can deposit them by a simple html tag in an alternative text, where you stored the image match keywords to the already known pattern. The date of a page has high proportion of the positioning in the search engine. Therefore you should publish at regular intervals, new SEO articles on the website to get some momentum and to be quite interesting for the search engines.
8. What you should better refrain
What light there is a downside. So that was already at Elvis. So it is with SEO texts and the darn search engines. Programmed in Flash pages can be read as little as programmed in JavaScript navigation. Another no-go areas are so-called doorway pages. These pages are laced with keywords for a page from which the user will be forwarded directly to the actual page. This manipulation is recognized by search engines, and leads to failure of the website. In general, one should take care to use all SEO tools in moderation. This applies also to information in the metadata, keyword frequency or the number of link buying and link exchange. Search engines are very sensitive and often even to recognize a site optimization than manipulation.
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