We have seen how to optimize the title of your post; very often you define the title in the head when you have only an outline of the post, so first of all.
We pass to the next step then. We will try to optimize the content.
Keeping in mind the two roads that lead to two types of readers: humans and search engines.
Content optimization (SEO Friendly) must be “interesting and enjoyable” for both engines for readers of the blog.
Create posts SEO-friendly is certainly not something that ends in a plug or a few words, but with time and perseverance you can succeed equally, without being professional, creating optimized content decently.
General Principles
The most important thing to do is never stop thinking of our readers. Got something interesting to write? Can you write so that everyone can understand?
Arouse’s interest at the same time make reading enjoyable, are the things that attract more readers. Better not lose sight of.
Look for the right keywords
Probably before you write an article you will be documented on the ’subject. What keywords did you use? What did you get more successful? You’ve probably visited the competing sites, what keywords did you find those who have met the most? And if you have not documented, assumed to do so and try to answer the same questions.
If you have tried to respond, you will have an ‘idea of which keywords are best suited to represent your post.
Fine, but aid in more never hurts. There are tools that given a keywords will return the number of pages in the SERP and the volume of searches made on those keywords. One of these tools is the Keyword Explorer, free, no spyware.
Another useful tool may be the Google’s Keyword Tool, which suggests similar keywords, show you the competitiveness (the more competitive a keyword is more difficult to go up in the SERP) and yet how many searches are done for the keywords in the media and in ‘last month . Take cue and try not to repeat them using the probable synonyms that come from the suggestions of the tool from Google.
Use the right keywords
Now that you have made an ‘idea of which keywords are the most interesting of Google, try to compose sentences and to include them in the drafting of’ article. Use italics and bold for emphasis in the eyes of readers to those of search engines. Identify a phrase, one that encompasses the whole meaning of the post, and try to insert it in the first paragraph or better yet as the original sentence. You might think again if the post is quite long, repetition can also be useful to establish the contents but be careful not to be repetitive in reading. We use the same phrase for the title of course.
Lets look at the pictures
If possible also add images, but without forgetting to use the alt tag. The engine will notice the ‘image but unable to obtain information directly seek in the “environs”. Maybe you will find our place.
In conclusion
Maybe it takes less time to install a plugin, but time and perseverance it takes in ‘optimize content will give better results than any plugin.
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