Sleepyhead Blog

Links from other sites to collect “” / Link Popularity / Catalogs / Directories

If someone links to your page, it almost makes a recommendation. It seems interesting content on your home to give. The more your pages recommend other sites “- ie link to it – seems more relevant to your website. They collect links from other sites. Ask other webmasters for a link to your homepage.

Enter your home in large manually maintained Web catalogs like www.dmoz.de and you also browse the many smaller industry-specific catalogs, which is worth a link on your site. This is important not only in terms of search engine optimization, but from there are often very specific and specialized visitors. External links are a very important component of your search engine optimization. If the topic is your site such as Internet marketing, it is very positive if the description “the link as anchor text is given on the way.” So do not just link the Agency only to the domain name (www.gandke.de), but only as: Internet Marketing Adwords.

In pictures using the text

For graphics / images alternative text can be entered if surfers have turned off in your browser graphic. Use this text to accommodate your most important keywords there as a short description. But please do not use at 20 images 20 times the same text! Each image will have a separate ALT text. Enter images and quiet for a reasonable name. Search engines cannot look into the pictures … But internet is agentur.jpg “understandable” as “Logo_obenrechts.jpg.

A little flash, graphics (or frames) only text will be found!

Avoid bells and whistles such as Flash movies or pure wriggling graphic sites like the plague! Few search engines can use it to start something. Search engines need text, because only text can be indexed. They do not deliver the text, the search engine can do with your website and you are only a little in the hit lists virtually non-existent!

Frames (or better “a frame”) are not as “evil” as is often claimed. If you use frames, the majority of search engines, however, the problem is that (the main page, therefore the frame) is seldom relevant information includes, but “only” used for navigation. This is indeed very easy to use one hand, as seen in frames pages, the menus are always in the browser, which contains the other hand, the “Home” so unfortunately, no original content. Additional link in this case, the area of Main be optimized with great care and because of the internal linking of pages in a Sitemap. Since the bases of a frame cannot be reasonably jumped directly via deep link, you should avoid frames thus rather because the cost-based optimization of a frame for a Web site is already substantially higher than the optimization of individual HTML pages.

META tags almost meaningless, but…

In the header of HTML pages are so-called meta-tags (such as description, keywords, etc.) that help you tell the search engines which keywords are important to your page. This META TAGS are now virtually meaningless for the major search engines. They only interested in what to read for everyone on your side and is not sure what the HTML developer determines what his opinion would be important.

As in many search engines but the “Description” is displayed in the results list, if you’re searching for is occurring, you should brief summary of each page anyway (crispy and “promote sales” formulated as a classified register). Then put even your most important keywords in the META TAGS … and you are sure gone to number. With your most important keywords “are not meant the way, all 1,000 of your entire site, but only to describe three or four, this single page!

Search engine spamming your domain means exclusion from the index

If you try to fool search engines with tricks whispered behind their hands “, which falls mostly negative effect on you very quickly and your site back.”Super secret tricks of search engine optimization” as …
* Dozens of times (such as keywords with white lettering on a white background, i.e. invisible content)
* Cloaking (specific only for the search engine visible pages)
* Doorway pages (doorway pages), highly optimized for search engines, but regular surfers see only gibberish
* Link farms, which each successive pass cheerfully link to Pagerank
* etc….

Search engines also know and make every effort to discover these tricks (search engine spam) to reduce or eliminate altogether. Are you so caught (or peach on competitors), your website will be punished or demoted, and even comes to the “black list”. So that you are on the Internet rectal invisible. The search engine optimization backfired.

Popularity: 1% [?]